Framework Brand Guidelines

Mark & Use

The EPD+ mark is a visible signal of enhanced verification of primary data used in an Environmental Product Declaration. Its use is strictly governed to protect credibility and trust in the construction supply chain.

EPD+ Mark Variants
  • CPR 3+ Ready™:
    Normative compliance.
  • On-Site Verified™:
    ESG Data Audited.
  • CPR 3+ Verified™:
    Full System Compliance.

Rule #1: The mark must never be used to imply "better environmental performance," only "better data credibility."

What the EPD+ Mark Means

A clear signal for procurement and investors.

Verified Assurance

The EPD+ mark confirms that selected primary data used in the EPD has been verified directly (often on-site) by a qualified third party.

Defined Scope

The mark always refers to a clearly defined verification scope and level (e.g. CPR 3+ Ready), published in the Registry.

Programme-Based

EPD+ is not a self-declared claim. It is issued, numbered, and governed by the Programme Operator of the EPD Poland Programme.

Permitted Uses

Where and how you can display the mark.

On EPD Documents

  • On the EPD cover page (top right/left).
  • Next to the programme logo.
  • Must reference the applicable EPD+ level.

Technical Comms

  • Product datasheets (TDS).
  • Procurement documentation packets.
  • Tender submissions (as proof of quality).

Digital Channels

  • Manufacturer website (product pages).
  • Digital Product Passports (DPP).
  • ESG Reports (referencing data quality).

Mandatory Conditions for Use

The EPD+ mark is a licensed trademark. It may only be used if:

  • The product is validly listed in the public EPD+ Registry.
  • The underlying EPD remains valid (not expired or suspended).
  • The declared verification level matches the registry entry exactly.
  • No claims exceed the verified scope (e.g., claiming CPR 3+ Verified when holding only Ready).

Prohibited Uses

Strict rules to prevent greenwashing.

No Substitution

The EPD+ mark must not be used as a replacement for a full EPD document or as a standalone environmental claim without context.

No Performance Ranking

The mark indicates data credibility, not environmental superiority. It does not mean "this product is greener than others."

No Misleading Context

The mark must not be used outside the verified product scope (e.g. on products not covered by the verification) or for unverified sites.

Transparency protects value

Clear rules on mark usage ensure that EPD+ remains a trusted signal for buyers and auditors.